
There is something really beautiful about clean branding + white space.
Think of Apple.com and the way they present their message to the world. It's clutter free and refreshing. I have lost count of the amount of websites I see that need more white space in order to make their brilliant content shine.
People tend to...
- Cram as much information and imagery on their site as is humanly possible
- Have their sidebars jam-packed full of ads + other noise
- Have way too many options on their navigation bar that contribute to overwhelm for the visitor
- Not-very-complimentary colour schemes + inconsistent branding
- Go excessively overboard with social media buttons and calls to action. The result? Butt ugliness.
Design is an evolutionary process and it's important not to be too much of a perfectionist. However, what I do know is that less is sometimes more in this day and age of shortened attention spans. People want to know where to go, what to do and how to do it within the first few moments of landing on your site. Visual clutter can overload a person's brain. This is why Pinterest has a lot of white space because of the volume of imagery it presents.

This is the Wikipedia definition of 'white space' in terms of the visual arts:
White space should not be considered merely 'blank' space — it is an important element of design which enables the objects in it to exist at all, the balance between positive (or non-white) and the use of negative spaces is key to aesthetic composition.
White spaces allows for clarity of content to step forward into its power. We know that the cluttered environment is symptomatic of the cluttered mind... so what does your website say about you? What do you want it to say?
Here are 5 tips make better use of white space on your site:
1. Use easy to read fonts/type that make good use of the space.
2. Avoid a boxed in template for your website/blog. White space works really well when being seen on tablets/iPads etc. Sites look different on different screens... so it's a good idea to test to see how your website looks on the iPhone/iPad + big/little computers.
3. Don't be afraid to use bold colour, just make sure it's balanced out with the right portions of white space.
4. Break up large chunks of text. Drop caps work really well as mentioned here on ProBlogger. Apparently it can boost readership by 13%. This is why I usually highlight the first sentence of my blog posts.
5. Minimise your social media icons and choose beautiful ones. Check out these amazingly hand-crafted ones here by the talented Jo Klima of August Empress. Also, notice the lovely use of white space on her site design as well.
Happy Site De-Cluttering! Also please share this post with anyone that might need a little hint.
Sarah xo