"Sarah Prout, who describes herself as an ePublisher, ranks amongst Australia's top media profiles and it's not an opportunity she wastes."

- AUSTRALIAN FINANCIAL REVIEW

 

 

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THE POWER OF INFLUENCE

Discover how to build an online business that you LOVE. 'The Power of Influence' by Sarah Prout (Wiley 2010). Buy on Amazon, Kindle + iBooks

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Friday
May182012

We're on the front page of the Tiffany&Co website!

I got a lovely email this morning from the team at Tiffany&Co, New York.

They said that they would like to feature the photo of Sean and I on the front page of their 'What Makes Love True' site. Beautiful submissions have been flooding in from all over the world from couples wishing to share images of their love. 

When this shot was taken of Sean and I, we had known one another for only 4 days! Sean had just flown out from L.A to meet me in person (in Noosa, Australia) back in 2010. When we took this photo we could have never imagined that we'd launch a publishing company together, print this photo on the back of thousands of Adventures In Manifesting books that would be sold in over 10 countries and now land on the front page of a 3.1 billion dollar company's promo website. Not bad for a happy snap of blossoming love on the beach!


Click here to check it out now...

Love Sarah xo

Wednesday
May092012

Why Your Website Needs More White Space

There is something really beautiful about clean branding + white space. 

Think of Apple.com and the way they present their message to the world. It's clutter free and refreshing. I have lost count of the amount of websites I see that need more white space in order to make their brilliant content shine. 

People tend to...

  • Cram as much information and imagery on their site as is humanly possible
  • Have their sidebars jam-packed full of ads + other noise 
  • Have way too many options on their navigation bar that contribute to overwhelm for the visitor
  • Not-very-complimentary colour schemes + inconsistent branding
  • Go excessively overboard with social media buttons and calls to action. The result? Butt ugliness. 

Design is an evolutionary process and it's important not to be too much of a perfectionist. However, what I do know is that less is sometimes more in this day and age of shortened attention spans. People want to know where to go, what to do and how to do it within the first few moments of landing on your site. Visual clutter can overload a person's brain. This is why Pinterest has a lot of white space because of the volume of imagery it presents. 

This is the Wikipedia definition of 'white space' in terms of the visual arts:

White space should not be considered merely 'blank' space — it is an important element of design which enables the objects in it to exist at all, the balance between positive (or non-white) and the use of negative spaces is key to aesthetic composition.

White spaces allows for clarity of content to step forward into its power. We know that the cluttered environment is symptomatic of the cluttered mind... so what does your website say about you? What do you want it to say?

Here are 5 tips make better use of white space on your site:

1. Use easy to read fonts/type that make good use of the space.

2. Avoid a boxed in template for your website/blog. White space works really well when being seen on tablets/iPads etc. Sites look different on different screens... so it's a good idea to test to see how your website looks on the iPhone/iPad + big/little computers. 

3. Don't be afraid to use bold colour, just make sure it's balanced out with the right portions of white space. 

4. Break up large chunks of text. Drop caps work really well as mentioned here on ProBlogger. Apparently it can boost readership by 13%. This is why I usually highlight the first sentence of my blog posts. 

5. Minimise your social media icons and choose beautiful ones. Check out these amazingly hand-crafted ones here by the talented Jo Klima of August Empress. Also, notice the lovely use of white space on her site design as well. 

Happy Site De-Cluttering! Also please share this post with anyone that might need a little hint. 

Sarah xo

Monday
May072012

Love Yourself

These are lilies I bought for myself last night

I was meditating earlier today after crying for most of the morning and feeling exhausted.

Sometimes I just cry for half and hour in a state of complete overwhelm and then I'm back and better than ever ready to deal with pretty much anything. My eyeballs look shinier, my head feels clearer and it's like I've offloaded a whole bunch of unnecessary baggage. 

During my 40 minute meditation break, I heard two words loud and clear. And yes, sometimes I do hear voices *laugh*, but it's like internal dialogue from my higher self. The message was 'love yourself'. 

Too often we get swept up into the illusion that in order to be successful you have to work at a frantic pace. I'm getting a very strong message that being a workaholic is not loving myself. Being a perfectionist isn't very loving either. I need to go with the flow, let go of control, outsource and trust that everything is happening at the perfect time.

No matter how hard you try to balance things sometimes, there is always an opportunity to bring yourself back to presence and learn to love yourself through the down times. Consistency has been my biggest challenge with self love, but as least I'm aware of it. 

Here are some great self-love/grounding resources I love: 

Go on, love yourself. 

xo